Step into Life Case Study

The primary goal for Step Into Life was to increase the number of online leads while simultaneously achieve an acceptable cost per lead (CPL). 

 - Audit the paid search account to determine current CPL

 - Introduce a new keyword strategy that enabled us to have a much tighter control of the media budget 

 - Implement new paid search campaigns to test the viability of reducing the CPL whilst growing the number of leads

 - Introduce day and time ad scheduling to ensure ads are most prominent at times when lead capture is most likely

 - Introduce highly targeted landing pages to improve the conversion rate

 - Implement remarketing strategies to re-engage prospects with brand and offering

Decreased cost by 58% when compared to the previous year

Increased leads by 122% when compared to the previous year

Reduced the CPL by 59% when compared to the previous year