Roses Only Hong Kong Case Study

Roses Only Hong Kong Case Study

The Goal
The primary goal for Roses Only was to increase sales through digital channels to their online stores.
The Solution
- Audit the paid search account to determine current ROAS (return on ad spend)
- Secure international trademarks to prevent competitors from stealing online traffic and sales
- Implementing new paid search campaigns to build a significant search footprint and brand awareness
- Introduce day and time ad scheduling to ensure ads are most prominent at times when conversion is most likely 
- Introduce Cantonese ad copy and keywords
- Integrate the paid and organic strategies to mitigate cannibalisation
- Implement google shopping campaigns to entice customers with discounts and promotions on google's comparison shopping engine
- Implement dynamic remarketing to retarget users with the exact products that had previously browsed on the website(s)
The Outcome
2 X positive ROAS 
60% increase in organic search in Hong Kong
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